In recent years, Snapchat has been ruling the roost in the social media world. Through unique features that connect with the younger population, Snapchat has been stealing the thunder from the big boys of social media apps, forcing them to sit down and take notes.
Below are some of the ground-breaking features that have made it a trailblazer in connecting with generation Z, those aged 13-24 years.
Snap
This is a feature that enables the user to share exciting photos and videos of themselves with other users on Snapchat.
Using the snap Ad, the investor can market their business. The snap ad appears in between or after the business content is displayed.
Lenses
This is a feature that employs artificial learning and machine intelligence to show how images will look like in the passage of time.
A good example is the face filter that allows the changing appearance of the face with time. Lenses are an important creativity feature that helps brands to creatively engage with their audience. Users can add the lens to their photo and send the Snaps to their friends or story.
Geofilters
These are special filter overlays for snaps that can only be viewed in certain locations. They are similar to filters, with the exception that they are built into the program.
Geofilters help businesses to connect with a target audience in a specific location.
Chat
This is a messaging feature in Snapchat that lets you directly chat with users. It is accessed by switching from left to right on the camera screen and from here one can start a live video call, share snaps and even send money. This is a convenient feature for businesses because it allows them to share information concerning their businesses to other users and to receive payment for products sold.
Memories
This is a feature within Snapchat that allows one to save the photos they have created and shared, if they do not want to lose them.
It not only gives the user an opportunity to store snaps in Snapchat’s cloud but also has a section for accessing media stored locally on the device.
This feature helps in businesses in that it can be used to create more cohesive stories and themed videos suitable for marketing a brand.
Discover
This is a section at the right of the camera screen that is meant for brands, corporates and publishers to broadcast their stories.
Here, you can access branded content made by Telegraph, Aljazeera, Bloomberg and ESPN among others. This is a very important feature when it comes to business for it allows you to create content for the brand you are marketing.
Snapcode
This is scannable feature located on the profile screen that makes it easy to add new friends. By simply flashing your Snapchat camera to a friend’s snapcode, you can easily add them as friends without manually having to tap the ‘add’ button.
Businesses desiring to have giveaways can design snapcodes for their products to be issued to winners of contests. These snapcodes can be exchanged for the products.
