Instagram started off as a treat for social media marketing and is growing to become an essential part of their marketing diet. According to Social Media Today, the idea of Instagram marketing holds excitement for social media marketers today.
Instagram is currently hosting more than 1 billion users, all active. The features of Instagram also keep expanding day by day, introducing engaging ones like direct messaging, the opportunity to create innovative content and videos. Not just that, Instagram has also taken it upon itself to introduce vital tools for e-commerce. That makes it a key component in the digital marketing strategy of almost any business at all.
How good are things going with Instagram and marketing?
So far, so good. Eight hundred fifty-four marketers were surveyed, and according to the American Marketing Association, more than 90% of them were reported to have Instagram in their marketing plan.
The current state of Instagram stories
Moreover, there has been a rise in the use of the feature “Instagram stories,” which is hosting over 500 million active users, all in one day. 80% of the above 854 correspondents reported having this feature as a part of their general marketing plan. They also mentioned the importance of this feature as a key feature in the success of their marketing plans.
According to the authors of the report, some of the business may not find this feature relevant to the content that they have to advertise. They feel like there is nothing in their brand that they can create stories for. However, this feature is still a key factor of the marketing criteria, all by itself.
The current state of Instagram live
Instagram life offers a decent opportunity to share live content with users. But it is not very popular with the brands. The percentage of the respondents who have reported to use this feature is only 10%. However, the recent success in the live streaming feature on Facebook has given hope to the users of this feature, for future success.
So what feature of Instagram ensures most success? (Spoiler alert: it’s pictorial posts)
Despite the many features that Instagram has to offer, the most satisfying results have been yielded by the pictorial content. According to more than 64% of the respondents, the still-image posts have had the most powerful impact on their audiences. According to the report, you need to focus on the still-image feature most. And then the stories part. This is all you need to do to be running a successful campaign on Instagram.
The marketing value of Instagram
Marketers have claimed that Instagram relates to a wide digital strategy. The digital marketers view Instagram to have a great marketing value in their marketing plans. Moreover, Instagram is very likely to become one of the key marketing platforms in the near future, according to what the statistics indicate.
This is because the number of active users on Instagram keeps growing day by day, with no signs of stopping. The emerging businesses cannot plan a successful marketing strategy without Instagram, and the ones who are already using it will be
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