• Austin Stanfel

    Austin Stanfel is a digital marketing expert working in the industry for more than 23 years. Austin has built a stellar reputation based on good business ethics, a hunger for knowledge and infinite learning where a strong connection to the latest technology, resources, trends and tools is key to evolving.

    Austin Stanfel hails from Cameron Park California – a City 45 minutes east of Sacramento. He grew up working on a 5 acre ranch tending to horses and a slew of other animals. Chainsaws, weed eaters, tractors and landscape machinery became second nature to him at an early age which provided him with a foundation for construction and building.

  • Content Marketing

    Content Marketing is At The Core of Marketing

    As we move towards the future, traditional marketing would only become less and less effective.

    What is Content Marketing?

    It is a strategic marketing approach that focuses on the creation and distribution of valuable, consistent and relevant content so as to attract as well as retain the target audience and to convert this audience into sales and eventually a profitable customer relationship.

     

    Used by All Leading Brands

    As per research, all leading brands such as Microsoft, P&G, and many more regularly use content marketing to remain the market leader in their respective industries. Even small businesses can use it to grow their business.


    Why Use Content Marketing?
    There are many reasons why every business should use content marking.
    Helps increase sales.
    Allows for cost savings.
    Improves customer loyalty towards the business.
     

  • Content is All About the Present & Future of Marketing

    Understand the meaning of content marketing and you will understand why content is the present and future of marketing. Companies need to be able to create content which is relevant and valuable in order to attract customers is buy from you.

    Marketing is Useless Without Amazing Content

    Every marketer knows how valuable amazing content is to effective marketing. The quality of the content determines how a business performs in the market. Here is a breakup of all the marketing meanings which you need to know in order to create viral content to take your business to the next level.

    • SEO: Search engines like Google reward businesses that post quality, relevant and consistent content.
    • PR: Successful PR strategies address issues readers care about, not their business.
    • PPC: In order for Pay-Per-Click to work, one needs amazing content.
    • Inbound marketing: Content is critical for driving inbound traffic and leads.
    • Content strategy: It is a part of most content marketing strategies, therefore, one needs to work on the content strategy.
    • Social media marketing: Content marketing strategy is at the core of your social media strategy.

    How is Content Marketing Different From Traditional Marketing?

    Content Marketing is different from traditional marketing as it includes various types of content such as e-books, educational articles, videos, webinars and even entertainment to attract a larger targeted audience and effectively attract them to buy goods or services from your business. Whereas, traditional marketing is more about sales collateral and other product specific information.

    Traditional Marketing Vs. Content Marketing

    • Does not have the potential to reach a massive audience unlike content marketing.
    • Is not as effective as content marketing.
    • Is more expensive, whereas, content marketing is cost effective.
    • Does not use SEO unlike content marketing which uses SEO at the core of its strategy.
    • Is the past, whereas, content marketing is the future.

    Create An Engaged & Interested Audience with Content Marketing

    Content marketing has the potential to revolutionize the world of marketing by creating a more engaged and interested audience for businesses. Content marketing is set to overtake all other forms of marketing.

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