Instagram’s value now being over $100 billion, is one of the most popular social media handles. With over 25 million worldwide businesses currently having a business profile, and more than 2 million advertisers using it for traffic and sales, it is certainly the place to market your products.
But making an account is not enough. You must also learn how to market it in order to sell your products properly. So here are some tips and tricks that will help you sell your brand and your products.
1.Creating Engaging Content
The content you post on your account must be engaging because only then will you get likes, comments, shares, and reposts. You can do this by understanding the audience and what they want from you and also by some useful tricks like adding polls and questions etc. that people tend to answer.
Engaging content includes images of people, behind the scenes, shoutouts, etc.
2. Review your competitors’ top content.
Another thing that you can do is check out your top competitors content. From there, you can have an idea of what your target audience wants from you. And you will also learn how to engage with them.
One observation states that most of the content they post is engaging while only some of it is promotional.
Another thing that brands and stores do is that they have promotional videos posted. Those videos are edited by professionals and attract a lot of attention.
3.Your Instagram Profile Page:
Making your profile page authentic is really important as that leaves an impression the stalkers and you will only get a follow if they like the feed.
You can use techniques like ‘nine cut pieces’ where one pictorial is divide into nine 1x1 pictorials. You can so use page breakers. You must smartly pick your bio and don’t forget to add the website link if you have any in the website bar.
4.Attracting the right kind of audience:
Just getting followers is not enough for an e-commerce store as long as it is not the right kind of audience because that way you won’t get any sales. In order to attract the right people, you can use two basic techniques:
Use hashtags: Hashtags can attract the right audience, but you must know which hashtags to add. The most frequent one won’t do you much favor as your content will be like a needle in a haystack. However, you can use apps that tell you which hashtags to add.
Follow to get follow backs from similar accounts:
Once you have added the hashtags, follow one of them, and follow the top accounts with fewer followers. If they follow you back, you will be in the suggestions of their followers. This way, you will get to target the right audience.
So these were the tips that we had for you in order to help you market your brand and shop properly. We hope that this helps you in reaching new heights.
