Pinterest is a social media network where you can share images associated with goods, projects and services. The users can discover new interests by browsing images posted by other people.
The following are facts about Pinterest that makes marketing easy.
Pinterest has around 291 million monthly active users.
According to researchers Pinterest has grown in term of members by around 57% having around 291 million active users now. This implies a huge traffic streaming in the Pinterest. As traffic draws in, an investor has a huge mass of people to reach out to. The greater the number, the high the possibility of finding potential customers and thus increased sales.
A large percentage of Pinterest users are women.
Women have a big say on what to purchase in families and in fact they do most of household purchases Women being the huge percentage of the people using Pinterest is therefore of huge benefits to many brands doing their marketing in Pinterest.
The average time spent on Pinterest is 14.2 minutes.
According to Pinterest statistics the time you have to capture a customer attention has grown. This time spent, is a great opportunity to earn the interest of your audience.
Pinners are into arts and crafts
Arts and craft is such an interesting topic that attract many viewers interested in finding out new ideas and designs. This is not only good for brands related to art and crafts but also for other brands. As traffic draws in to view new designs, a brand not related to arts can take advantage of using arts and crafts to advertise they brand.
The pins live longer.
It takes longer for pins to disappear. A search about a pin can appear even a month later from when it was pinned. This is very convenient in marketing in that a brand’s information can be viewed over a long period of time thus creating, a long duration to attract in potential customers.
The pins have a huge potential to go viral
This of high advantage to the marketer. If a pin about your brand goes viral, it means more views and thus reach more people who can be interested in making a purchase.
Pinterest drive consumer purchasing behavior
According to research done by sprout insights 10% of shoppers referred to by Pinterest will end up purchasing a product. While other social media platforms referrals leading to purchase has dropped, that of Pinterest has risen .This is therefore a nice platform to market a brand and expect high returns.
Pins are not seen as ads even if they are.
Brand should take the advantage of this to market their products. By just sending images of the brand they can create an interest in the viewers about their product that can translate to a purchase.
Pinterest users are young.
Young people are actively involved in research and finding out new ideas. This translate to a large number of people viewing your pin more often and thus increased chances of getting potential customers. This will work to the advantage of brands that deals with products associated with the young people.
READ MORE: Pinterest Features Designed for Marketing
