If you have to grow your account, you need to make sure that the audience is engaging adequately with it. So it is only natural that you focus on how to increase the level of engagement that people have on your profile. There are some easy methods that you can use to ensure that the Instagram engagement that you get is maintained, if not increased.
1. Interact with the accounts that are similar to your
Before posting on the ‘gram next time, make sure you engage with the accounts that post content similar to yours. One of the basic rules of Instagram is that you can take when you give. If you are interacting with the posts of others, you will be increasing their chance of noticing you. And since you are already posting what is relevant to their interest, they will be compelled to see what you have to offer.
One thing that you ought to notice is that your engagement needs to be bigger in terms of quality than quantity. It is as important to interact with the right audience as it is to interact at all. And for that, pay attention to what Instagram recommends you. There, you will be able to view the accounts that are relevant to you.
2. Engage with your post after you post
Within the first hour of posting something, make sure you engage with the people who comment on your post. That will be beneficial for more than one reasons. First of all, you will be providing your audience with proof that you care about them. Secondly, when the Instagram algorithm notices your activity, it will be tricked into showing your followers your post before the others.
3. Post pictures of people
A post with a face gets 38% more likes than any other kind of post. This is an easy way to boost the engagement of people on your post. You can post your own team’s picture. Or of models using your products instead of the product individually.
4. Keep track of what is the best time to post
The best time to post is when most of your followers are online, or in other words, when they are most likely to see your post. You can do this by using the Instagram insights feature. You can also use social media analytics tools to do so.
5. Post a story to draw attention to your latest post
A story is the first thing that pops up at the top of the user’s feed when they open the Instagram app. Users tend to check the stories before they begin scrolling. So, in order to reach them, you need to post a story. First, it will ensure more activity on your post.
6. Put more thought into captions
A good caption is going to give your post more personality. Your viewers are more likely to understand the purpose of your post if your caption is expressive. So make sure you manage to communicate well with your audience using your caption.
