You might bea struggling entrepreneur exploring the avenue of drop shipping to supplement
your income, or you might be an experienced veteran e-commerce adventurer doing
solid business every month and you are looking to bring in more devoted and
committed customers onto your platform - whatever your individual situation
might be, every single entrepreneur gets to a point where they have to make a
decision regarding the marketing strategy of their business and evaluate
several choices and ideas that can make their E-commerce journey more
profitable.
E-commercemarketing tends to be a tricky subject, as it is very difficult to find quality
information that is collated in a single source. You are in luck though - as in
this article, we will be looking at a few top E-commerce marketing tips that
can help you get ahead of the competition.
You need to create a comprehensive marketing strategy even before you get off the ground
Success isnot a fluke - it never happens without a proper plan. In the way that a production
studio needs to go through a pre-production process before ever shooting the
first frame of a film, even you need to have a proper strategy to market your
business venture to the world.
Success isnot a fluke - it never happens without a proper plan. In the way that a production
studio needs to go through a pre-production process before ever shooting the
first frame of a film, even you need to have a proper strategy to market your
business venture to the world.
As you gothrough these avenues week after week, you will need to perform an evaluation
to determine the efficiency and conversion rate of these methods of marketing,
and make decisions accordingly.
2. Work through your email list
Peopleunder-estimate the power of the email list. Building a good list of subscribers
to your content is an important step in getting the word about your business
out to the world. This strategy is also known as the foundation stone of
E-commerce marketing because of its efficacy. Studies show that customers will
be inclined to open mails, even with small advertising in them - and this is
the most efficient way to get them to know about your products and to sell
them.
3. Use social media to its maximum potential
With socialmedia, a whole new world of affordable and far-reaching, demographically
targeted marketing has opened up to the entrepreneur of today. With the
popular social media platforms like Facebook, Instagram, Google, Reddit and so
forth available today, it is just a question of taking a risk, evaluating which
social media platform has the most reach, and is most likely to generate paying
customers for your business, and to take your campaign to that platform.
Notice thatmetrics like the number of followers on Facebook, or on Instagram, the number
of likes and retweets on Twitter and so forth, do not alone determine the
effectivity of your marketing campaign. You might have less number of followers
on Facebook, but if you get one good paying customer from that list, then your
campaign has paid off. So just go through all of these tips, balancing risk and
reward.
READ MORE: Trends in Data Analytics, Business Intelligence and Growth
