Understanding Instagram is an essential step in understanding how to market your account correctly and only then will you be able to attract the right kind of audience for your page that is interested in the content that you upload on your page. Also, if you use the proper marketing techniques and know the specs and stats of Instagram, then you will be able to understand how to optimize your account to increase outreach and attract more followers. We have come up with an essential set of hacks and an overview of how Instagram works to help you establish your business profile so
you can market it better:
1. How to take good pictures:
The lightning and your angles. Some basic rules include the third and white space rule. Also, if it's an action shot, then you must use the continuous shot feature because otherwise, the pictures are blurry.
2. How to increase outreach by using Instagram stories:
Essential story metrics include tap forward, tap backward, and exits. By looking at the stats, you can quickly determine what sort of content is liked by the audience and what kind of content is tapped forward without giving it a second thought. Once you have gotten a good idea, you can use that knowledge to increase outreach.
3. How to get authentic followers:
The right way to attract authentic followers is by using hashtags and by
following relevant accounts that upload the same content as you. With hashtags, it's important that you know what hashtags you should use. For instance, using the most frequently used hashtags won't get you any followers as your content would vanish among the heaps of other content. You can use
software for this purpose, that actually tells you what hashtags to add, simply by adding a relevant word.
Once you have added hashtags, you can use the 'following similar accounts' strategy. Basically, you click on one of the hashtags and follow the accounts that show up with fewer followers. This way, you will get followed back, and you will also be seen in their follower's suggestions if they follow you back.
4. How to attract an audience:
Attracting an audience isn't too hard, and all it requires is some quality content and some engaging activity on your account. Some useful tips would be to add stories etc. with questions and polls to increase interaction. Also adding emojis increases the interaction by about 47% and about 60% of
Instagram uses this technique. You can also write long captions to attract readers.
5. How to design your feed:
Keeping your feed colorful and attractive can also get you many followers. Depending upon your content, you can either use a theme that you constantly follow or you can go for lively bright colors that attract the human eye. You can also use page breakers and 'nine cuts' apps etc. that divide the pictorial into nine equal parts. It gives your feed an authentic feel. So these were some of the basic tips that help you engage with the right kind of audience and to attract more followers. We hope these tricks help you reach your goals.
